Country · Temperate
South Korea
대한민국
The world's most disciplined skincare research culture. The Gwang (광) ideal — luminous, hydrated skin — is engineered through layered humectants and barrier science.
Climate Insight
What this climate demands.
Four-season climate demands seasonal routine adjustment: hydration-focused in winter (low humidity, indoor heating), oil-control and SPF in summer humidity. Ingredient transparency is regulatory baseline, not differentiator.
Brands · 4
Brands built in South Korea.
Beauty of Joseon
South Korea · est. 2010
Modernized traditional Korean skincare wisdom. Hanbang ingredients (ginseng, propolis, rice) reformulated to contemporary stability standards.
COSRX
South Korea · est. 2014
Cosmetics, RX. Minimalist, ingredient-led formulations focused on barrier recovery and acne — built for the global K-beauty market.
Anua
South Korea · est. 2018
Plant-derived simplicity. Single-ingredient hero formulations centered on heartleaf and centella for sensitive, reactive skin.
Some By Mi
South Korea · est. 2015
Miracle in 30 days. Acid-led routines (AHA, BHA, PHA) for textured, congested, and hyperpigmented skin.